Household Purchase Data – Beverage
View 2011 Beverage Household Purchase Summary Report
View Historic Househould Beverage Data
Household Purchase Data – Orange and Grapefruit Juice
View Historic Orange Juice and Grapefruit Juice Household Data
Orange Juice Bi-Monthly Demo Tracker
Penetration, gallons, purchasing occasions and other metrics for OJ buying households (Heavy OJ, Medium OJ, Light OJ) are tracked every 8 weeks by Nielsen. The same metrics are tracked for all OJ buying households by income, geographical regions and ages of children.