Marketing Plans, Budgets & Results
Domestic Marketing Plans*
OJ Media Plan
OJ PR Plan
Retail OJ, Grapefruit, Fresh Orange & Specialty Plans
Grapefruit PR Plan
Fresh PR Plan
Foodservice Plan
In-State Plan
* 2009-2010 plans based on preliminary budget approved by FCC on 6/24/09
International Marketing Plans
2009-2010 International Marketing Plans
Marketing
Television Commercials
Long-Range Program Plan
Budgets
Revised Operating Budget (2009-2010)
Proposed Preliminary Operating Budget (2009-2010)
Preliminary Operating Budget (2009-2010)
Revised Operating Budget (2008-2009)
Results
Consumer Purchase Dynamics in the Beverage Category
Marketing - Orange Juice
Marketing - Grapefruit Juice & Fresh Grapefruit
Television
Internet
International Progress Report
Florida OJ Digital Campaign Research
FDOC Performance Measures